David’s first performance novel, Golf’s Sacred Journey: Seven Days at the Links of Utopia, released in 2006 became a best seller. It was turned into a movie, Seven Days in Utopia, staring Academy Award Winner Robert Duvall who acted out Dr. Cook’s performance principles on the big screen. Dr. Cook served as Executive Producer on this award winning film. 

David’s 30-year career has included notable leadership roles. He served at the University of Kansas where he developed the Applied Sport and Performance Psychology Program. He is a past president of the National Sport Psychology Academy and due to his unique and successful work with elite performers, David was selected to represents the United States at the International Olympic Academy in Olympia, Greece in 1988. 

David owns and operates a successful consulting business, coaching elite performers in sport, business, and life.   He has been featured on ESPN and the Golf Channel, and his articles have appeared in Sports Illustrated, Golf Magazine, and Golf Digest. Golf Digest named him one of the “Top 10 Mental Game Experts”. 

David received his undergraduate degree from Baylor and earned a Master’s and Ph.D. in Applied Sport and Performance Psychology from the University of Virginia.




In their own words:

“David Cook is an extraordinarily gifted coach, counselor, speaker and writer who is able to motivate and encourage people like no one I’ve ever seen.  He spoke at our Senior Management meeting last year, and people are still talking about him a year later and the performance enhancing principles he shared. His incredible experience at coaching individuals to achieve peak performance is as relevant and applicable in a business environment as it is to professional athletes. He is a "Picasso"!”

Joe Gorder


“During the eight years Dr. Cook was employed by the Spurs we experienced much success including two NBA Championships and the best winning percentage in all of professional sports. His input to our team contributed significantly to these accomplishments. I am confident that David could prove to be a worthwhile resource for your organization.”  

R.C. Buford
Senior Vice President/General Manager
San Antonio Spurs


“Of all the guest speakers we have had over the past 11 years, Dr. Cook by far was the best in relating to our audience with his message.   He inspired many of our customers that day and we have had more positive feedback about this speaker than any other. “

Monty Rogers
Executive Vice President
Security Bank


“My team was absolutely blown away both by Dr. Cook’s knowledge and experience but even more by his delivery and obvious passion for helping others grow.  I've also been fortunate to witness Dr. Cook interact with Fortune 500 CEO's at an annual golf/leadership event at Pine Valley (number 1 rated golf course in the world) and I know for a fact those executives were equally impressed with his communication skills and added value to their leadership styles.”  

Eric Affeldt
Chief Executive Officer


“The energy you were able to convey via video feed was remarkable - the audience was glued to the screen and fully participative.  I know you would have rather done this in person, but you really were terrific - David slayed Goliath this morning!  I am so grateful to you.  Thank you.”

Trina Evans
CAO and Director of Client Experience
KeyBank (via video feed because of historic storm in the northeast)


“We had to opportunity to have Dr. Cook speak to a group of our advisors.  He did a remarkable job relating what we do every day to the mental obstacles his clients have encountered in the sports world.  He was able to change the way many of us approach the hurdles we face every day in continuing to grow our business.”

Cody Vardeman, 
Edward Jones, Inc.


"Dr. Cooks presentation to our leadership team was special. He is a man that we not only tremendously admire, but highly recommended to any organization looking to strengthen their management teams approach to achieving goals. David teaches and gives proper perspective to leaders via an encouraging and challenging program for self development."

Trey Vick
CEO, DTK, Inc.


“Bottom line is this. If anyone is looking for help getting their team to FOCUS on where to go, have PASSION enough to do what it takes really want to get there and MENTAL TOUGHNESS to not let distractions along the way derail them, then David Cook is the right person to have come and motivate their group!! He will have everyone engaged and on the edge of their seats by intertwining real life stories into his message. This is a can't miss opportunity to make your event a success.”

Mark Owens
Regional Manager for Belfor


“David Cook brings the full package to an audience when he speaks: wisdom, experience, insight, encouragement, challenge, and humor.  He embeds challenging perspective into structured presentations sure to help motivate achievement oriented groups.  You'll want to have him back!”

Bryce Danley
Managing Director, 
Ameriprise Financial Services


“Dr. Cook quickly connected with our executives.  Through his expert use of storytelling to convey a concept and how it shows up in real life, our executives quickly understood how to apply the information.  Dr. Cook is one of the most authentic leadership speakers we have engaged and it is a privilege to call him our partner.” 

Carol Jennings
Vice President Education and Organization Development
Memorial Hermann Hospital System Services


“David possess an unparalleled style and ability to connect large and diverse audiences to meaning and higher purpose.    Whether as a keynote speaker, or diving deeper into the transformative leadership techniques from his book, your team will benefit from his insight and teaching.”

John F. Lacy
Chief Human Resources Officer
Baylor Scott and White Health System