You can find good performers in all walks of life. But what about truly exceptional performers – those who have achieved the pinnacle in their field? There is an abundance a good performers, but what about exceptional performance?

Based on Dr. Cook’s upcoming book, “Greatness”, this 10-part series is a collaboration with Insperity that explores the defining characteristics of exceptional performers, in business and in life. Inspiring Business Success is hosted by Dr. Cook, Larry Shaffer, Senior Vice president of Marketing at Insperity, and Doug Tatum, Author, Professor and Entrepreneur!